Google Maps marketingcan help local businesses such as restaurants, cafes, hair salons, construction companies or any other type of local business.
With customers increasing use of mobile devices, having your business show up in Google Maps can make or break your business.
Whether visiting an new area or just looking for something different where they live, men and women using the internet to make decisions about where to go, what to do and where to buy every single day!
How Does This Affect Your Business?
Latest estimates from Google indicate that more than 85% of consumers do research before making a purchase!
The effects can be profound. Whether your customers are using an iPhone or an Android to access the internet at the moment they make a buying decision, it doesn’t matter. The fact of the matter is that just about any bit of information they need to help them make a buying decision is at their fingertips.
So where do they go to get information?
Surveys show that over 80% of the world goes to Google!
This means that having your business show up in Google Maps is critical. From your business listing your customer can get a world of important information about your business including an address, phone number, hours of operation, products and services, reviews, coupons and more.
So How Can A Local Business Maximize Their Listing in Google Maps?
In order for local businesses to get the most from their listing needs to be optimized.
What does this mean?
To begin with, an owner must “claim” their listing. Believe it or not, many local business owners never even claim their free business listing.
However, claiming your listing is not enough. Once you have “verified” your listing with Google, you need to make sure that all the information is accurate. This usually means uploading information, pictures and videos for your customers to use.
Once you have everything uploaded to your business listing, you have to make sure its “optimized.” Search engines like Google, Yahoo and Bing require that online information be set up in a certain way.
This is often labeled as SEO or search engine optimization. Having your Google Places listing optimized is important to ensure that your business shows up before your competitor when customers are searching.
How Can My Business Succeed?
Making your business listing stand out above your competitor is no easy task. Hiring a professional to handle the development, optimization and maintenance of your listing in Google Maps is the best way to let Google help you increase your bottom line.